Listen to Jack Butler interview Carter Thomas here:
Carter has done some badass stuff. He’s had significant 6-figure monthly earnings, has a blog with over 2 million hits and has done serious round-the-world travel.
And he’s also got to asking questions about what deeper purpose you can find when you’ve done the things that money can give you.
Join us for a warts-and-all look at building a lean online business, finding business model fundamentals which really work, remembering the important things in life, recovering from terror, using a 5 foot by 5 foot calendar and why Carter will spend 24,000 words and 14 hours on blogposts like this.
Carter Thomas – twitter
Jim Rohn (Robbin’s early mentor and personal growth pioneer)
o:00 – introduction and welcome
0:40 – what are the main inflection points in Carter’s journey? Leaving the start-up world
1:20 – discovering apps and starting blogging
2:15 – when did Carter know apps would work for him as a business?
3:05 – stopping looking at apps and looking at the business models which work
3:45 – how to parse business models – how to go macro vs focus on micro details (ad networks, not icons)
6:00 – big innovation is important, it’s just not necessarily good business; the importance of unsexy business fundamentals
6:45 – do you keep focussed a growing business or do you step back and invest in higher risk ventures?
7:45 – the responsibility which comes with making money – making the world better
8:45 – where does Carter see himself in 5 years? Digital business vs apps
9:15 – teaching lean entrepreneurship
9:45 – who to hire? Contractors vs employees vs business partners
10:15 – Carter likes a lean team: PT project manager, PT development team, PT admin
10:50 – business scars: the cost of hiring the wrong people
11:15 – focus on profits, not gross revenues; not wanting a colossus with only 80% efficiency
12:45 – pursuing lifestyle once you make money: going nuts!
14:10 – the difference between having fun and being happy (fun adventures vs writing a meaningful blogpost)
16:45 – Round-The-World travel; wherever you go, it’s a different experience, but you’re still the same person
18:15 – how important is it to get to the best ecosystems for your work? (e.g. being in San Francisco / Bay Area for tech) aka where can you go to be around people who are thinking like you are?
20:15 – network is important, but if you want a small lean company, don’t go out every night of the week
22:00 – hitting the terror: fear of losing what you’ve built
23:40 – finding peace – “no matter what, it’s going to work out, it just might not be the way I’ve thought”
24:40 – critical factors in blog success: 1. proving everything I talked about (here’s my test, here’s my research, here’s another test of mine, here’s my conclusion…) 2. responding personally to 50-100 emails a day, comments and facebook; 3. having posts which are one-of-a-kind
27:00 – how much time to put into a blogpost? Not writing a post until you’re fully confident to answer any questions about it
28:30 – creating community around your blog and other product offerings
29:40 – what proportion of your community have you met?
32:00 – writing you best blogposts – shutting off half a day
33:20 – blogposts of 20,000+ words (set aside 14 hours to write!)
35:20 – Carter’s top native talent – seeing a better future
36:30 – you have to believe visualizations in your gut otherwise they have no effect
37:30 – Carter’s routines – working out every day, bed early, 1030-330pm sweet spot with 3 must-do things
39:40 – 5′ by 5′ laminated wall calendar – writing down what I want to get done for myself (take vitamins, stretch for 20 mins, read one chapter in a book, watch one ted talk); everything else then becomes easier to do
41:00 – coming from being personally resourced and soul nourished – the value of the time you then work goes up (so you can’t afford NOT to do it)
43:30 – Carter the futurist – biggest cares: 1) improving the health industry; 2) more empowered individuals – democratization of finance, health and your job