Following your passion isn’t always easy. It takes courage, financial savvy, building your personal brand and, above all, figuring out a way of being and doing your work which makes sense for you.
Wallace J Nichols is someone I am fascinated by, not just for the amazing work he does in marine biology, conversation and environmental advocacy, but also for the way that he has built his career as a co-founder, campaigner, public figure, researcher and author. It leaves some great clues.
In this wide-ranging interview, we cover some cool stuff, including:
– what the highest-leverage environmental strategy is for you the individual whether you or not you do environmental work
– what happens when the most complex organ – our brain – meets the planet’s largest feature – water?
– what the new field of neuroconservation that J is helping emerge is all about
– why you need more water in your life!
– how you can create amazing viral marketing effects for almost no investment
– why your personal connection with environmental solutions is more important than being told what to do
– how co-founding a slew of campaign organizations has been a really effective strategy for J
– some of the practical challenges J faces in being a conscious change agent – just because you have a stellar media profile doesn’t mean that you are not having to work hard to follow your passion
– and, as usual, much more!
Enjoy the show and as always we welcome your comments and questions.